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Are supermarkets cheaper than farmers' markets?

publication date: Sep 1, 2005
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We frequently hear encouraging remarks such as, “What a bargain!” Yet each season there are a handful of customers who feel our prices are too expensive when compared with the supermarket. We have even had the same gentleman return two years in a row around the start of tomato season to try to pick a fight about the price of our just-off-the-vine, juicy, ripe tomatoes. “I can go to Wal-mart and get these for a lot less,” he tells us. Does he know the tomatoes in the grocery store were picked green?

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