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Breakfast items bring in customers

publication date: Jul 1, 2004
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Early in my first market year it occurred to me that many of our customers were arriving at market hungry. Having left their homes early in order to beat the rush at market, they passed up breakfast. So I began to make and sell scones. These are easy to eat with just a napkin and may be eaten as the eater is walking (and, of course, advertising my scones throughout the crowd!) Since those early days we have evolved to where customers rush into our booth now to make sure they haven’t missed the warm Santa Fe burritos (with which other eaters are walking around) and, yes, we still sell a lot of scones.

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