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Popular merchandising book is full of ideas for farmers' markets

publication date: Nov 30, 2004
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Pamela’s brother, a marketing expert for a beverage distribution company in Europe, gave us a book recently, “Why We Buy”, by Paco Underhill (published by Simon and Schuster). Mr. Underhill is an urban geographer and his company, Envirosell, is a research and consulting firm that studies “the behavioral science and anthropology of shopping,” and advises the “big box” stores on how to sell more stuff. We read it for ideas that could increase our sales,

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