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Raising prices in tough times

publication date: Jul 1, 2008
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The price of gas surpassed $4 a gallon in most of the U.S. in June, and farmers are feeling the pinch. Higher prices for supplies, more money spent on tractor work, and more expense getting products to market are forcing direct market growers to balance precariously on the tightwire of price versus demand.
Farmers need to raise prices to pay for their increased costs. But they can’t raise them too much for fear they will discourage customers from going the extra mile to buy local food. Here are some thoughts from growers around the country about how the economy is affecting them, their prices, and their customers.

The rest of this article is available in the Growing for Market Archive of more than 1,500 articles published from 2001 to the present.

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