Wholesale with confidence by calculating your unit cost

publication date: May 1, 2018
View a Printer Friendly version of this page, allowing you to print the page. Send a summary of this page to someone via email.

Where my wife and I farm on the midcoast of Maine, there is a general sentiment amongst diversified growers that the traditional market channels we’ve relied upon - farmers markets, CSA’s, coops, and farm to table restaurants - have become increasingly saturated and competitive. This is a sentiment that is shared by many of the farms whom I provide business counseling to as well. More farms have sprouted up - something that, in theory, most people want to support - but demand within the high value markets has not increased commensurately. The result is that sales have dipped for many, marketing costs have increased, newcomers are finding it increasingly hard to get established, and feelings of competitiveness, anxiety, and unwillingness to share information are on the rise.



The rest of this article is available in the Growing for Market Archive of more than 1,500 articles published from 2001 to the present.

Access to the Growing for Market Archive is available  to Full Access and Full Access Plus subscriptions. If you would like to start a new Full Access subscription, please Click here to join.

If you would like to "upgrade" a print subscription to include access to the archive, please contact us for the pro-rated price.

If you think you should have access to this content, please go here


Benefits of Full Access Membership

When you sign up for Full Access subscription, you get a year of:
•Access to the Archive, which contains every article published from 2001 to the present (more than 1,500 articles and growing every month.)
•Immediate access to a downloadable, searchable PDF version of each issue when it is published. You can store them on your computer for future reference.
•Discounts on books and back issues from the Online Store.

Click here to become a member.