Wholesale with confidence by calculating your unit cost
publication date: May 1, 2018
Where my wife and I farm on the midcoast of Maine, there is a general sentiment amongst diversified growers that the traditional market channels we’ve relied upon - farmers markets, CSA’s, coops, and farm to table restaurants - have become increasingly saturated and competitive. This is a sentiment that is shared by many of the farms whom I provide business counseling to as well. More farms have sprouted up - something that, in theory, most people want to support - but demand within the high value markets has not increased commensurately. The result is that sales have dipped for many, marketing costs have increased, newcomers are finding it increasingly hard to get established, and feelings of competitiveness, anxiety, and unwillingness to share information are on the rise.
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