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Serving the underserved- how growers can connect with low-income customers

publication date: Aug 1, 2018
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There has been incredible progress — locally and nationally — to connect small farms with people who are struggling financially. The USDA linked the two groups by allowing people to spend federal food assistance dollars at farmers markets and then for CSA shares and at farms directly. Momentum built when organizations like Wholesome Wave (co-founded by Gus Schumacher, see GFM Nov.-Dec. 2017) supported matching dollar programs around the country. Without the matching dollars, surveys show, most SNAP participants wouldn’t shop at farmers markets.

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