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Lean Startup: learning from the questions

publication date: Mar 1, 2019
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Flexible business planning to evaluate new farm enterprises

Business planning can sound like a migraine. Excel sheets, graphs, historical records, receipt after receipt, and a ton of time in front of the computer. Ok, maybe it doesn’t just sound like a migraine, maybe it becomes a migraine.

Most of us chose farming because we like to be outside, not in front of the screen trying to be an accountant. But what if business planning wasn’t so much about creating an epic document you never want to look at again, but more like ongoing research? What if business planning wasn’t creating a grand vision, but a small vision that leads to another small vision?

It wasn’t until a morning before my second year of grad school that I realized farming is also a business. I had no idea how to run a business. I enrolled at the school’s entrepreneurial institute, and the first day I walked in I could hear that I didn’t fit in. My boots, with the soles mostly worn smooth, were silent among the sound of clicking hard, fancy shoes on the polished cement floor.



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