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Develop new customers with a sales funnel

publication date: Mar 1, 2019
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It’s that time of year when we’re eagerly starting a new season, re-connecting with our markets and customers, and anticipating increased production and sales. Sadly though, some of us are going to find some unwelcome news – perhaps a major customer is no longer in business, or a market has closed, putting our hopes for a successful season in jeopardy.

What do you do when that happens? How can you be prepared? Where are your next customers (or markets) coming from? The answer is in the funnel.

The rest of this article is available in the Growing for Market Archive of more than 1,500 articles published from 2001 to the present.

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