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Marketing strategies for culinary garlic

publication date: Aug 1, 2014
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In our years as a market farm near Columbia, Missouri, we became known in the community for our diverse garlic. This garliccrop consisted of 12 or so varieties with distinct culinary qualities and uses, which we presented on our market stand using methods that attracted and informed consumers while maximizing our income from the many sizes and variations inherent in our garlic crop. We found that customers really responded to our presentation of garlic as a diverse ingredient that could be targeted to specific culinary uses.

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