Scaling up local food What it takes on the farm and in the markets
publication date: Jan 1, 2011
When Chris Blanchard started farming in Decorah, Iowa, in 2000, it became apparent after his first year that he needed to scale up from the 5 acres he had hoped would provide a livelihood.
“We realized that to make a living, we were going to have to sell over twice the amount of produce the natural food coop in our town was selling. It was a wake-up call. We decided that our town, even though it’s got a vibrant local food scene, was not going to be big enough to support our farm, let alone all the other farms doing direct marketing in the area.”
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