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New farm planning software in the works

publication date: Aug 26, 2010
AgSquared is a new farm planning software program that is being developed by Jeff Froikin Gordon and Giulia Stellari. Growers who learned details about it at the NOFA Summer Conference in August praised the program on list servs and Facebook. "It's going to be hugely useful for the market farmer," one grower wrote.
The program is expected to be released in December 2010 or January 2011. At this point, the developers say it will be free to growers.
The magazine Fast Company named Gordon and Stellari on a list "Five Social Capitalists Who Will Change the World in 2010." Here's what the magazine says about them:

After getting their biology PhDs at Cornell in May, Gordon and Stellari headed not for a research lab but a tech startup. Their product: the first-ever enterprise software system made for farmers. Yes, farmers, especially the small farmers who make up 90% of the nation's 2 million farms, and who are increasingly interested in going organic. "Record keeping has been an age old problem," says Gordon. "With sustainable practices, there's a lot more to think about. For a long time, if you had a problem, you could just spray better chemicals. Now you have to think about what you can do to make the soil stronger, or introducing beneficial insects." Beyond basic accounting of seeds in and fruits out, the computer system integrates U.S. soil data and weather mapping, and even makes analyses and recommendations based on best practices and eventually the collective wisdom of the community. Launched in beta this month (February 2010), AgSquared, which is free to farmers (paid for by sponsorships from fertilizer companies and the like) is getting rapturous reactions. "There's one guy out in Amherst who has these spreadsheets that he made himself that he'll send to other farmers for $25," says Gordon. "He told us, please make my system obsolete!"


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