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Rural online farmers market: a model for the future

publication date: Apr 1, 2018
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In the rural area of Grey Bruce in Ontario, Canada, many producers are facing difficulties accessing markets beyond our small and seasonally limited farmers markets. Together, we have established a cooperative approach that is designed around the barriers of our local farm and food businesses. My own role as business consultant and later General Manager provided me with a unique learning experience about the start-up of this coop and many strategic opportunities. This is why the article starts by analyzing market barriers, and then outlines how the coop strategically addresses some of these barriers in practical ways.

The rest of this article is available in the Growing for Market Archive of more than 1,500 articles published from 2001 to the present.

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