Podcast

Good marketing makes your web presence stand out so customers can find you. Nina Galle, co-author of Ready Farmer One, The Farmer’s Guide to Selling and Marketing, and head of marketing at Local Line, discusses how to optimize your farm’s online sales and marketing so you can reach a wider customer base and increase sales. Galle shares how online sales can also help boost in-person sales at farmers markets, CSAs and food hubs.

Nina Planck tells us about doing farmers markets as a kid growing up on Wheatland Vegetable Farms in Northern Virginia in the 70s and 80s, and how that experience led to her starting a series of farmers markets in London, England. We talk about how growers can optimize their own farmers markets, emphasizing the need for them to expand their offerings beyond fruits and vegetables to include meat, dairy, seafood, wine, and anything else produced locally.

There are a lot of regulations that cover farm products, and running afoul of them can be costly or even put you out of business. Alexia Kulwiec, Executive Director of the Farm-To-Consumer Legal Defense Fund (FTCLDF) is on the podcast this week to talk about how her organization protects the rights of farmers to sell directly to the public. This is especially important since, with a patchwork of state and federal regulations, sometimes the wrong regulations have been applied to farmers, or been applied improperly.

Jeff Poppen, longtime farmer and owner of Long Hungry Creek Farm in Tennessee, discusses his farming journey and the principles of biodynamic farming which led to his new book, Barefoot Biodynamics. Jeff shares his approach to farming, including the use of compost, cover crops, and crop rotations. He emphasizes the importance of understanding the specific needs of the soil and the benefits of incorporating diverse elements into the farm. He shares how he got started in farming and the transition to organic and biodynamic methods.

On this week’s podcast we hear from Virginia Herrera about what it’s like to own the farm she worked on for so many years. After working on Spring Hill Farm in Oregon for 20 years, Virginia got the opportunity to buy the farm when the owner retired, and she christened the operation Eloisa Organic Farm, named after her mother.

Virtual assistants have been around for a while in fields like business and marketing, but until recently there hasn’t been a VA built specifically for farmers. Farmhand changed that, with a combination of automations and a team of humans streamlining operations and doing many of the things a back-office staff would do for farmers.

Talk about leveraging constraints, Michael Bell runs Dallas Half Acre Farm without running water or electricity, with a full-time job, on about half an acre. On this week’s podcast, we talk about how he makes it all work. We discuss why almost all his crops are grown under cover, and how he makes that work with the intense summer heat in Texas. We also talk about why he harvests and delivers produce almost every day of the week, and how that works with his job as a teacher.

Dried flower arrangements are one of the best ways of ensuring a year-round supply of domestically-grown blooms, as gaps in the harvest season can be filled in with dried flowers. Hannah Muller just published Designing with Dried Flowers, a gorgeous and practical book written from her experience as farmer/florist on Full Belly Farm, one of the nation’s largest certified organic flower farms, among other crops. An additional benefit of using dried blooms is that flowers that don’t make the cut for fresh use can often be used for dried flower arrangements and wreaths. 

Learn what consumers find the most compelling reason to join a CSA, what a CSA guest token is, and how changing weather is making farming more difficult for Megan Larmer and Nicole Scott at the Glynwood Center for Regional Food and Farming. Megan and Nicole are both part of the large team of people supporting the work of Glynwood, a food and farming non-profit located on a 225-acre farm in New York’s Hudson Valley. They have a wide range of programs fulfilling their missions of training farmers and supporting future farmers, providing local food for every table, educating stakeholders to advance regional food, and building producer coalitions. And they do all this work with a guiding value of equity and inclusion.

Pick-your-own is an underused marketing channel for local vegetable and flower farms, one that could be transformative if PYO were implemented on anywhere near the scale of farmers markets or CSAs. Megan Neubauer of Pure Land Farm in McKinney, Texas is here to tell us how, after struggling with farmers markets, she made PYO more profitable and efficient for her farm. She used these experiences to write the book, Pick-Your-Own Farming: Free Yourself from Farmers Markets and Join the Agritourism Revolution. 

Bruno Maciel is the third generation managing his family’s flower farm, Florista Lina Farm in Barcelos, Portugal. We hear how his experience working in the flower industry around Europe has guided the changes he is making to the farm, including adding greenhouse production, doing more winter production, dropping unprofitable crops and focusing on quality over quantity. Farmers in North America can learn a lot from Bruno and his data-driven approach to flower farming, and will probably recognize more similarities than differences between flower growing on the west side of the Atlantic and the east.

Catt Fields White is the founder and CEO of Farmers Market Pros, the director of San Diego Markets, and the founder of the Little Italy Mercato in 2008 as a source of fresh food for her neighborhood in San Diego, California. In this interview, we draw on her years of experience helping growers figure out if farmers markets are the right outlet for their farms and then setting them up for success at markets. We discuss the challenges she faced in founding the Little Italy Mercato, how it has become San Diego County's largest weekly year-round market, and how that experience led to the founding of Farmers Market Pros.

The good news is that local farms are reaching more customers than ever through their websites, email, text messaging, search engine optimization and more. The rub is that most small farmers already wear so many hats, it’s unlikely they’re making the most of all those platforms for finding and communicating with customers. That’s why founder and CEO Ari Memar created Farmhand- so their team can handle the digital side of the business, and you can stay outstanding in your field.

It's a new host special episode! We’re so excited to be welcoming April Parms Jones to the podcast as one of our co-hosts, we wanted to make sure and record an episode to properly introduce everyone to April. She has a wide range of agricultural experiences and interests that inform her perspective as an interviewer. In addition to founding a farmers market, April has contributed to publications including Growing for Market, Mother Earth News, The Natural Farmer, Grit and more.

Alex Ball started his farm when he was 14, so he’s had a lot of opportunities to refine the model over the years! He shares how and why he has moved the farm six times in a dozen years, and how he landed on the flexible CSA model he’s now using. This model allows for flexibility for the farmer by sourcing some of the produce from other growers. Plus, the credit-based system allows a wider group of people to participate, who might not otherwise be able to commit to a full box of food every week.