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Keys to profitable bouquets are planning and efficiency

publication date: Sep 1, 2018
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Florists and consumers are seeking out local, seasonal flowers, and weekend shoppers at farmers markets find stalls stocked with flowers as well as produce. Meanwhile, many hometown brick and mortar flower shops are being forced to evolve and innovate as they face increasing competition from online companies and grocery floral departments, which have become one of the fastest growing sectors in the industry. While most chain stores still rely heavily on imported blooms, many are now actively seeking to source locally-grown flowers, providing new sales outlets for growers. One of the most widely requested items from floral departments is mixed bouquets. The key to making mixed or market bouquets profitable is planning and extreme efficiency.

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