Though she comes from a flower growing family, Tracy Yang of JARN Co. Flowers wasn’t always planning on following in the family business. Now, Tracy and her family farm four acres of flowers in Monroe, Washington, located about 45 minutes northeast of Seattle. Hear about how she decided to grow flowers for a living and the process of establishing her own farm, which involved clearing raw land and a lot of blackberries.


Starting her own farm included some new strategies, like a steadily growing flower CSA and home delivery. JARN Co. Flowers sells 80% of their flowers direct-to-consumer because Tracy values the direct connection they have to their community, something I bet many of our listeners can relate to! Tracy is a first-generation Hmong-American and second-generation flower farmer. Hear how she makes it easy and enjoyable for her customers to buy from her, how she’s making flowers more accessible, and how she uses pop-up markets to build brand awareness.


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Instagram: @jarncoflowers

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