Good marketing makes your web presence stand out so customers can find you. Nina Galle, co-author of Ready Farmer One, The Farmer’s Guide to Selling and Marketing, and head of marketing at Local Line, discusses how to optimize your farm’s online sales and marketing so you can reach a wider customer base and increase sales. Galle shares how online sales can also help boost in-person sales at farmers markets, CSAs and food hubs.

 

She discusses the importance of offers and incentives to attract and retain customers, the role of visual assets in building brand trust, the back-end processes of order management and fulfillment, storytelling and creating a memorable brand, and strategies for social media engagement. Whether you are setting up an online store for the first time or have been taking online sales for years, if you’re selling farm products online, this conversation can help you grow your online presence along with your farm.

 

Connect With Guest:

Email: [email protected]

Website: https://hubs.la/Q02bpWQV0

Read her book: https://readyfarmerone.com

Instagram: @locallineinc

 

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Do you have more tasks on your farm than you have time? Stop interruptions and focus on what matters most. Delegate repetitive duties in your tunnel to Orisha, get rid of diseases for good and get the most out of your tunnels. Sleep better, knowing that they’ll call you if anything goes wrong in your greenhouse. For tips and tricks on how to simplify your farm activities, check out their free ebooks at orisha.io/tools and sign up to Orisha’s newsletter at orisha.io/newsletter.

 

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Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.

 

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BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.

 

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Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.

 

 

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