Corinna Bench learned digital marketing by doing the marketing for her family’s farm, Shared Legacy Farms. They grow certified organic vegetables for a 400-member CSA in Ohio, and Corinna offers classes and coaching for farm marketing through MyDigitalFarmer. Whether your goal is to get more people to your market stand or sell out your CSA by the New Year, don’t underestimate the importance of marketing to grow your business! In this interview, we talk about what she has learned from running her own farm’s marketing campaigns.
Corinna tells us how to identify products ripe for a promotion, plan around important dates, set revenue goals, and create marketing peaks to maximize sales. The discussion also covers nurturing customer relationships through engaging content and using lead magnets to attract and retain customers. Since this is the first episode of the new year, Corinna tells us how to plan out a promotion calendar for the whole year. Corinna offers marketing classes and coaching at mydigitalfarmer.com.
Connect With Guest:
Website: https://mydigitalfarmer.com
Instagram: @mydigitalfarmer
Podcast Sponsors:
Huge thanks to our podcast sponsors as they make this podcast FREE to everyone with their generous support:
Rimol Greenhouse Systems designs and manufactures greenhouses that are built to be intensely rugged, reliably durable, and uniquely attractive – to meet all your growing needs. Rimol Greenhouses are guaranteed to hold up through any weather conditions, while providing exceptional value and an easy installation for vegetable growers of all sizes. Learn more about the Rimol difference and why growers love Rimol high tunnels at Rimol.com.
BCS two-wheel tractors are designed and built in Italy where small-scale farming has been a way of life for generations. Discover the beauty of BCS on your farm with PTO-driven implements for soil-working, shredding cover crops, spreading compost, mowing under fences, clearing snow, and more – all powered by a single, gear-driven machine that’s tailored to the size and scale of your operation. To learn more, view sale pricing, or locate your nearest dealer, visit BCS America.
Since 1972 Ohio Earth Food has been the go-to source for soil testing, consulting as well as the highest performing and most cost effective granular and liquid fertilizers, seed starting soils, foliar sprays and disease and insect controls. All approved for use on organic farms. Start seeds in The Seed Catapult soil with mycorrhizae and put Re-vita Pro fertilizer in the soil before you plant. Learn more at ohioearthfood.com.
.png)
Farmhand is the only ready-to-ride assistant made by and for farmers. Through a simple text or email to Farmhand, you can offload admin tasks, automate your CSA, update your website, and sell more to your customers. Learn more and take one of our many time-saving tasks for a test drive to see firsthand how Farmhand can help you earn more, and work less at farmhand.partners/gfm.
Bootstrap Farmer offers a complete range of growing supplies including heat mats, ground cover, frost blankets, silage tarps, irrigation, and trellising. They also make all-metal, all-inclusive greenhouse kits, constructed of steel made in the USA and fabricated in Texas. Their heavy-duty, Midwest-made propagation and microgreens trays will last for years and are available in a full spectrum of colors. For all that plus experienced support for everything they sell, check out Bootstrap Farmer at bootstrapfarmer.com.
If you're an experienced vegetable farmer, don't miss out on the 2025 Organic Vegetable Production Conference! In its 9th year, this conference fills that "expert-level" niche you're looking for. With online sessions on January 23rd and 24th for only $75 and in-person sessions on January 31 and February 1, in Madison, Wisconsin, you can plug in no matter where you are. Register today at bit.ly/ovpc-2025.
