Cole Jones tells us how he went from selling potatoes from local farmers out of his car for chefs to founding Local Line, which now helps thousands of farmers sell food and flowers online. Though Local Line was founded in 2015 as a matchmaking service connecting local farms with chefs, we discuss how the COVID-19 Pandemic accelerated their business overnight as farmers tried to cope with disrupted markets. Cole tells us how most of the farmers who went online during the pandemic have maintained their online storefronts post-pandemic, because selling online has opened up so many more opportunities for local farmers.


We discuss how one of the highest-profile opportunities for local farmers to sell to a large chain exists with Chipotle, who uses Local Line to buy from farmers close to their restaurants. Whether you’re already selling online or thinking about it, this interview is a must-listen for local growers to understand the full range of opportunities for selling to other businesses and directly to consumer. As it has grown, Local Line has developed a wide range of services that are customizable to an individual farm’s needs, including online sales, marketing, and multiple price lists to serve customers from individuals who want local delivery, to grocery stores and restaurants.


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