Erin Benzakein pioneered connecting with people who want to support local farms through social media. In this podcast we talk about how to use your own story to connect with potential customers. Read more in an article she wrote for Growing for Market Magazine called “Become the face of your farm,” linked in the show notes.


We also talk about the years of work that went into breeding the first round of seeds for Floret Originals that were released this winter, including dahlias, celosia and zinnias. We discuss the mechanics of breeding, including converting many of Erin’s hoophouses to net houses, and filling the net houses with flies for pollination. In addition to details about how you can breed and save your own seeds, Erin will be releasing a free seed saving mini-course this summer!


Link to article: Become the face of your farm by Erin Benzakein


Connect With Guest:

Email: [email protected]


Instagram: @floretflower

Facebook: Floret Flower Farm 

YouTube: @floretflowerfarm



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Neptune’s Harvest is a family company that makes organic fertilizers from the by-products of the fishing industry, in Gloucester, MASS. Products from cold, mineral rich, North Atlantic Ocean, contain all the nutrients to make your soil and plants healthy. Available in retail and bulk sizes.



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