Rebecca owns Moonshot Farm, a specialty cut flower farm in East Windsor, NJ. She and her husband Mark started the farm in 2019 with big goals of providing sustainably grown flowers year-round — literally 52 weeks of the year. They thought their goals were so lofty that it informed their farm’s name — they are trying to “shoot the moon,” as they say. However, it must be working, because they do in fact grow flowers year-round, including in a geothermal greenhouse, for retail markets in and around New York City.


Rebecca clearly has tons to share with our audience and we were excited to hear about growing flowers, how they are making this work to harvest year-round in their climate, and also her recent shift to quitting her off-farm job so that both she and Mark could work full-time on the farm. Rebecca wrote a great article for the September 2023 Growing for Market about that move, including interviewing many other farmers who have made the same leap. It’s a big decision, and we talk about the successes and challenges she and others have faced.


The link to the article “Making the leap to farming full-time” is available below; Rebecca’s other articles are available in the archive and in back issues for Growing for Market Magazine subscribers.


Free article by Rebecca Kutzer-Rice from Growing for Market Magazine:

Making the leap to farming full-time


Connect With Guest:

Email: [email protected]


Instagram: @moonshot_farm


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