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Branded wholesaling

publication date: Jan 1, 2020
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Wholesaling is a topic that’s garnered a lot of buzz in farm business planning circles over the last half decade or so. A whole range of my farm clients have expressed an interest in exploring wholesaling as a marketing strategy.

These include farms who have built successful businesses direct marketing, but are burning out on the three-farmers-markets-and-two-CSA-dropsites-at-a-time routine; new farmers who are trying to make their way in a marketplace where the direct marketing options are somewhat saturated; and farm families with a history of growing one or two commodities who are trying to figure out how to do something new in the face of a declining market for their traditional products.



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