In our first season of growing flowers, we propped an old doghouse on stilts, painted it white, and called it a farmstand. A neighboring farmer said it might be a nice way to earn a little beer money. We promoted it heavily on social media, and on opening day had a line of cars down the street.
In the three years since then, our flower farmstand has grown to be one of our most lucrative outlets, accounting for nearly a third of our gross sales on our retail-focused flower farm. Each week we have customers drive from all over the region, often an hour or more, just to visit our little shack and grab some flowers. At the same time, it’s by far our easiest outlet as we set it up in the morning and then get on with our day. I think all farms should consider adding a farmstand. Here are some tips to make it work for you.