Professionalizing- Reach more customers and higher profits
publication date: Nov 1, 2018
To get right to the point, one of my goals as a farmer, and as a person who wants to do something useful with her life, is to make the local, sustainably produced food that we all sell normal. By that, I mean available where the vast majority of Americans shop: grocery stores. As I see it, polished, professional products and service that sells itself is the most direct way to that goal.
Another clear goal of ours is to meet our income targets while preserving free time for other pursuits. To this end, I’ll explain what we’re doing at Moose Meadow Farm in North Idaho to professionalize our farm business, and how that helped us to more than double our gross income from year one to year two while working about the same hours. I’m going to argue that in this day and age, a polished image, top-notch service, and highest quality produce will help sell local farm products and help us all achieve our goals.
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