Co-op helps small growers thrive in a big market
publication date: Mar 1, 2018
It takes courage to farm, no way around it and no matter what you farm. If you are trying to pull a living from working the land, you learn to live with risk on a daily basis, in a way that earning a regular paycheck won’t teach.
Most small-scale farmers I have met are exquisitely good at two things - living with uncertainty and producing quality product.
Getting the product sold is a whole other job - and one that many of us would just as soon not deal with. Even if we have time and a talent for it, market barriers for the small farmer to sell in volume can be brutal and constantly changing. The odds of creating or finding sales channels on your own that are efficient, profitable and stable enough to justify your time spent can seem impossible.
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