The good news is that local farms are reaching more customers than ever through their websites, email, text messaging, search engine optimization and more. The rub is that most small farmers already wear so many hats, it’s unlikely they’re making the most of all those platforms for finding and communicating with customers. That’s why founder and CEO Ari Memar created Farmhand- so their team can handle the digital side of the business, and you can stay outstanding in your field.

It's a new host special episode! We’re so excited to be welcoming April Parms Jones to the podcast as one of our co-hosts, we wanted to make sure and record an episode to properly introduce everyone to April. She has a wide range of agricultural experiences and interests that inform her perspective as an interviewer. In addition to founding a farmers market, April has contributed to publications including Growing for Market, Mother Earth News, The Natural Farmer, Grit and more.

Alex Ball started his farm when he was 14, so he’s had a lot of opportunities to refine the model over the years! He shares how and why he has moved the farm six times in a dozen years, and how he landed on the flexible CSA model he’s now using. This model allows for flexibility for the farmer by sourcing some of the produce from other growers. Plus, the credit-based system allows a wider group of people to participate, who might not otherwise be able to commit to a full box of food every week.

Cole Jones tells us how he went from selling potatoes from local farmers out of his car to founding Local Line, which now helps thousands of farmers sell food and flowers online. Though Local Line was founded in 2015 as a matchmaking service connecting local farms with chefs, we discuss how the COVID-19 Pandemic accelerated their business overnight as farmers tried to cope with disrupted markets. Cole tells us how most of the farmers who went online during the pandemic have maintained their online storefronts post-pandemic, because selling online has opened up so many more opportunities for local farmers.

Jaymie Michelle Thurler tells us how she went from a dairy farming background to start Rutabaga Ranch, a certified organic bio-diverse market garden in Brinston, Ontario. At Rutabaga Ranch, they have a farmstand, sell at two farmers markets, have a CSA and sell to local restaurants. Jaymie conveys a lot of farm wisdom with humor, including advice on how to find a farm, how to stay married, and how some peculiar local ag laws led to them starting their on-farm store in a silo, which ended up being much more successful than they ever imagined.

We cover a lot of ground in this interview, including how Sarah and Tom decided to leave their careers to start a flower farm, how Grateful Gardeners is the only cut flower farm we know of to be incorporating aquaponics, and what the heck aquaponics even is. We talk about the ups and downs of raising money from investors to help establish a farm- and how this is routine in Silicon Valley but in farming, not so much. We discuss how outside investment could accelerate the development of local farms; however one of the barriers to attracting investors to farming is that the returns are not typically as high as from the tech sector. So investors have to have a desire to help advance regenerative farming in addition to the capital to get investment to work in farming.

This week we hear from Joshua Hughes, who is the Fresh Moves Logistics Coordinator for the Fresh Moves Mobile Market, one of the many programs of the non-profit Urban Growers Collective in Chicago. Host Katie Kulla talks with Joshua about the UGC and their work in general, but more specifically about how the organization is working to “close the food access gap.” Expanding access to food is something we’ve talked about before on this podcast and it’s something that motivates many farmers and organizations to think outside the box when it comes to marketing and distributing produce — UGC and the Fresh Moves Mobile Market represent some truly innovative thinking on the part of many people committed to evolving food systems.

Growers have long used deposits from ancient seas as a source of micronutrients- and over 50 years ago, Dr. Maynard Murray started researching the use of minerals- naturally dried and derived from mineral-rich seawater- as a source of micronutrients. Today on the podcast we talk with Chief Mineral Officer Michael Sileck about how Sea-90 Ocean Minerals continues the work of Dr. Murray today, through their naturally-dried, unprocessed and unrefined soil amendments.

REKO rings gained popularity during the pandemic as a way to keep selling direct to the public when markets were shut down. One of the obstacles to more widespread adoption of the REKO system- reliance on closed Facebook groups to communicate with customers- has been eliminated by Tyler Taggart and REKO Hub. They have developed software to facilitate REKO rings without using Facebook, plus the software is free for producers to use. Instead of charging producers, a small fee is charged to customers when they place an order through REKO Hub.

This week we talk with Hannah Rose Weber and Nate Lada, two of the owners at Green Things Farm Collective in Ann Arbor, Michigan. Green Things is a majority women-owned farm business that has evolved out of several businesses. Nate and his wife Jill first started Green Things farm in 2011 at a local farm incubator program. Then they purchased 64 acres where the farm is now settled. In 2020, Green Things joined with Ann Arbor Seed Company and the Land Loom to expand production, share management of running a diverse farm business and develop a model of sustainable, cooperative, and responsible farming. They offer seasonal vegetables and flowers to their local markets through various channels as well as beef.

We step back and look at the big picture in this wide-ranging conversation with Jean-Martin Fortier, talking about the systemic barriers to local food and farmers and strategies to overcome them. We also talk about Jean-Martin’s many projects, including the recently-released Heirloom farm planning software, and his forthcoming podcast. We also catch up on his other projects, including the Old Mill farm-to-table restaurant in Quebec, which was named one of the top ten new restaurants in Canada, the Market Gardener Masterclass, Growers and Co. tool and clothing company, and how he works with a team to keep all those plates spinning!

On this week’s pod we talk with Brian Campbell and Crystine Goldberg. They own Uprising Seeds, the Certified Organic, farm-based seed business in Bellingham, WA. Brian and Crystine started as fresh market growers in 2004, growing specialty produce for local restaurants, food coops, and farmers markets. During that time they also started one of the country's first food-stamp based CSA programs. 

Erin Benzakein pioneered connecting with people who want to support local farms through social media. In this podcast we talk about how to use your own story to connect with potential customers. Read more in an article she wrote for Growing for Market Magazine called “Become the face of your farm,” linked in the show notes.

We also talk about the years of work that went into breeding the first round of seeds for Floret Originals that were released this winter, including dahlias, celosia and zinnias. We discuss the mechanics of breeding, including converting many of Erin’s hoophouses to net houses, and filling the net houses with flies for pollination. In addition to details about how you can breed and save your own seeds, Erin will be releasing a free seed saving mini-course this summer!

Fish fertilizer is one of the oldest natural fertilizers out there. On this week’s podcast, hear how it’s made, and what sets hydrolyzed fish fertilizer apart from fish emulsion. Ann Molloy of Neptune’s Harvest in Gloucester, Massachusetts, tells us how her dad realized waste from the fishing industry that was being thrown away could be made into natural fertilizer.

Grafting tomatoes onto vigorous, disease-resistant rootstocks is one of the biggest advancements in tomato production ever. We’ve been getting lots of questions about grafting and rootstocks lately, so we leapt at the opportunity to get some answers straight from the horse’s mouth, so to speak, by interviewing Martijn van Stee of Enza Zaden seeds about what makes tomato rootstocks so vigorous and disease resistant. Martijn has worked on breeding rootstocks for years, and we really enjoyed this conversation from the Netherlands, where Enza is based (zaden means “seeds” in Dutch).